Client
Gofody
What We Delivered
Social Media Motion Content
Platforms
Instagram
Tools
Adobe After Effects
Adobe Photoshop
I partnered with Gofody, a next-generation food delivery application, to develop their launch identity and build their social media presence from the ground up. The primary objective was to execute a compelling motion graphics strategy that would introduce the new app to a competitive market, driving brand awareness and initial user engagement.
Using Adobe After Effects as the core of my workflow, I produced the key animated content for their social media launch. The main creative challenge was to cut through the noise of a crowded industry and establish a unique visual identity that felt fresh and innovative. The motion design needed to clearly communicate the app's user-friendly features while being dynamic enough to capture attention instantly.
The content series developed for the launch included a variety of strategic formats: energetic announcement videos to build hype, clear and concise animated tutorials explaining the app's unique functions, vibrant showcases of different cuisines available, and eye-catching promotional posts for first-time user offers.
My approach was to build a vibrant and energetic motion language that reflected Gofody's "new generation" ethos. I utilized a bright color palette, playful transitions, and clean, accessible typography to create an identity that was both exciting and trustworthy. This project demonstrates my ability to launch a brand from scratch, creating a cohesive and impactful digital presence that effectively communicates product value and drives user adoption.
Thank you for taking the time to review this project. Your interest and attention are greatly valued. Each piece of work I create is driven by a passion for innovative design and a commitment to excellence. If this project has sparked your interest, I invite you to explore other projects in my collection. Every project is a unique blend of creativity and skill, reflecting the diverse scope of my experience in design. I hope you find each of them inspiring and engaging, and I look forward to sharing more of my creative journey with you.