Hepsiburada

Digital Advertising Campaign

Youtube, Instagram, Tiktok

Tools 

Adobe After Effects

Adobe Photoshop

   

I collaborated with Hepsiburada, one of the largest e-commerce platforms, on their "Kış Modası" (Winter Fashion) campaign. The objective was to create a dynamic and visually compelling motion graphics series for social media that would generate excitement and showcase their new seasonal apparel collection in a trendy, fast-paced format.

Using Adobe After Effects, I was responsible for designing and executing the kinetic typography and motion graphics that defined the campaign's visual style. The primary challenge in fashion promotion is to create content that feels both aspirational and authentic. The goal was to move beyond a simple product showcase and craft an energetic visual experience that captured the urban spirit of the collection.

The campaign's aesthetic was built on a high-energy, collage-style edit. I employed techniques like split-screens, dynamic grid layouts, and bold, animated typography that interacted with the live-action footage. This approach created a sense of constant movement and raw energy, mirroring contemporary street-style trends and capturing the attention of a young, style-conscious audience.

My approach was to create a modern and edgy visual language that would resonate with a digital-native demographic. By blending raw footage with sharp, rhythmic motion graphics, the campaign successfully positioned the collection as current and desirable. This project highlights my ability to create trend-focused content that captures attention and elevates a brand's fashion credentials in a competitive market.