I collaborated with Knorr on the launch of their "Veggie's" line, a new range of vegetable crisps. This project involved creating a full suite of motion graphics for a high-profile influencer marketing campaign that was filmed in Istanbul. My role was to design all the animated elements that would seamlessly integrate with the live-action content.

Using Adobe After Effects, I developed the campaign's animated intro, outro, lower thirds for introducing the influencers, and various in-video graphics. The primary challenge was to enhance the video's narrative and product appeal without disrupting the authentic, personality-driven style of the influencer footage. The graphics needed to feel like a natural and organic extension of the video, not a jarring corporate layer.

The motion package was designed to be vibrant and playful. It included dynamic product callouts that highlighted the "Veggie's" snacks in a fun and appetizing way, and custom transitions to maintain a high-energy flow. The visual style used a fresh, natural color palette inspired by the ingredients, reinforcing the product's healthy and delicious appeal.

My solution was to create a bespoke motion language that complemented the energy of the influencers and the dynamic setting of Istanbul. By ensuring a seamless blend between the live-action shots and the animated graphics, the project successfully elevated the overall production value and strengthened brand messaging. This work demonstrates my ability to support large-scale campaigns with custom graphics that enhance the story while respecting the integrity of the core content.